Naive North American on a Street corner, Number Two: "And look at that ghastly design -- they didn't even spell-check against the Queen's English? Pity."
During our recent sojourn in Malaysia, we came across a number of products which had -- for us -- shall we say, creative spellings of words, interesting phrases and, um, creative design. Naturally, we understood we were in a foreign country where English isn't really the primary language (though it is extremely prevalent), but that didn't stop the corners of our mouths from creeping north in smile on a couple of occasions. Because we're just juvenile like that sometimes. It's not about being culturally insensitive, it's about finding humour in our everyday world. No, really. We were particularly fond of the Malaysian take on our Mary Brown's restaurant chain: Marry Brown Chicken (are we to wed Mary Brown? Or wed a brown chicken?). Here are a few others.
I can picture any number of petulant little children (or frankly, myself) pouting in a store, screaming "Want! Want!", but naming your snack company that? Not so sure. I still haven't quite decided which part of the packaging I like better, though -- that, or the bold statement, "I *heart* Milky and Chewy". Somehow, it just sounds so wrong. The way the child -- tongue wagging -- is eying the bovine at the top of the package, it looks like the quest to find Milky and Chewy might just lead him to take a tug on its udder. And that's not family friendly.
Cuttlefish, described as a "rounder, thicker and chewier relative of the squid" (chewy, but not milky), is available everywhere, but I think it was the line "'Chewing-Gum' of the Orientals" that got me on this one. I think I'll stick to my Juicy Fruit. Then again, seeing as 'Seafood' in French is 'Fruits de Mer', I suppose this could be JuiSea Fruit.
Yes, more cuttlefish, but this one makes "'Chewing Gum' of the Orientals" seem tame. Fine, I fully recognize that you have to deal with whatever Mother Nature gives you to work with. But could this design be any more phallic? Really? Cartoon porn to sell snacks? Did they really need to add two round eyes at the bottom of the -- ahem -- engorged, not to mention gushing, cuttlefish? I'm just saying. Something's fishy here.
There's nothing inherently funny about "Mecca Cola", apart from the blatant rip-off (down to the added 'Classic') of Coke. Oh, and perhaps the tying of religious pilgrimage to a sweet, sweet, fizzy soda beverage ("Wailing Wall" root beer, anyone?). And maybe the slogan on the can: "The Taste of Freedom"! (Which beats the slogan on the web site: "Shake your Conscience -- Drink with Commitment". If you shake it, won't it explode?) Best of all, it's designated Halal. It really goes without saying that I'd be alarmed if I found miscellaneous pork products in my pop as it is. Oh, and 20 per cent of proceeds are donated to charity. Politi-cola, from the corporate web site:"One of the perversions of capitalism lies in the generation within oneself
of the most brutal and most inhumane part of oneself.
The spirit which governed the creation of Mecca-Cola was to create a profit-making business which would help to relieve human suffering where action is still possible. The most intolerable and the most immediate suffering is of the Palestinian people.The Palestinian people are experiencing indifference and general complicity, these being the most wretched and the most contemptible acts of apartheid and Zionist fascism."
Let's see. Capitalism = bad. Next line. We are 'profit-making'. Which equals, 'We are capitalist'. Oh, and let's solve the world's woes with sugar and caffeine -- diabetes and obesity for all!
Frankly, the name "Kickapoo Joy Juice" cracked me up, thinking again that something must have been lost in translation. Alas, no, it turns out the name has nothing to do with a receiving a swift boot in the keyster. And enjoying it. No, a little research later, it turns out that Kickapoos are actually an Algonquin, North American First Nations Tribe. And the drink originates from the good ol' U.S. of Eh (thanks to Bob for carving this nugget out of the vast crevices contained within his cranium) . As an additional bit of useless information, Kickapoo Joy Juice is also the name of a former oil company, and Kickapoo is also the name of a Tenacious D song (shout out to Shawn for that introduction). Good stuff either way -- like Mountain Dew. Only better.
Missing letters and atypical words were pretty standard for packaging; this one: 'Dries Mango'. It likely doesn't, but rather, is dried. I also liked that there was a basic Yahoo email address at the bottom of the packaging: swallow_tan@yahoo.com. Way to splurge on a corporate email account. And couldn't you have maybe spent a bit more time choosing the address name? Really?
Contents: 'Chocolate kiddies'. Yum. This just reminded me of the email that periodically makes its rounds about marketing blunders and how a baby food company had troubles making inroads in China because it had pictures of babies on the bottle. In a country where they tend to put pictures of a bottle's contents on the label. Whoops. Malaysia: for whatever the reason, also not the first place I think of when I think of chocolate.
Nothing funny about the packaging. No mis-spelled words. But, one of the natural resources for which Malaysia has become known is Tongkat Ali. Nature's Viagra. Here, handily packaged in chocolate. And here I thought chocolate was just the fastest way to a woman's heart.














































