Granted, there may be a lot of eggheads on campus at The University of Western Ontario, but this piece of guerrilla marketing doesn't leave you having to walk on egg shells about it.When I first saw the added drawings on the bike path, I thought it was all just a big yolk. But then I thought I might just poach the idea for another campaign.
Let's hope the modern-day Humpty Dumpty doesn't take a great fall. Because, of course, then he'd just be a shell of his former self.
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